As related in the article, "Schlitz 'Tall Boys' Make a Comeback" (Click HERE to read it), the reformulated formula for Schlitz it now also being conveyed in helpful 16 oz. forms. Nothing of this 12 oz. shit.
The odd and somewhat troubling aspect of this marketing gambit you might have noticed if you read the article is that the original tall boy from Schlitz was 24 oz. while the retro version rolled out now is 16 oz. What gives? I guess "tall boys" are commonly known as being 16 oz. while the 24 oz. can (convenience store special) is affectionately known by some as "Two by Fours." But if the original Schlitz Tall Boy was 24 oz., why the hell is the company literally and symbolically downshifting to 16 oz.?
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