If you're interested, click
HERE for a short article in
The Atlantic that details how the company Positive Energy, led by professor Robert
Cialdini, is
harnessing the competitive spirit of people to help them make their homes more energy efficient.
I know if I got a utility bill that showed how my energy or water use stacks up against my neighbors, I would make it my goal to destroy them in regard to energy efficiency. I would try to kick their inefficient asses.
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