Tuesday, July 23, 2013

Stay Positive: Old Advertising

What you see above is my recent purchase from eBay. For over a decade, I've had a couple of framed Schlitz magazine ads from 1951, but I finally got around to getting a beer sign for downstairs. 

The ad on the left is a locker room scene that depicts a victorious golfer pouring "The Beer That Made Milwaukee Famous" since he's the "Club Champion" of 1951. 

Here's the text of the ad: "Best round I've had all day!" [at the top of the copy] There's no more rewarding beer than Schlitz, and that's not merely a professional opinion. It's the verdict of the people we make Schlitz for--people, like you, who buy the beer that tastes best to them. More people like Schlitz than any other beer. So it's not surprising that  today Schlitz is... The Largest-selling Beer in America 

The one to the right is hilarious. A little cub stole a six pack of Schlitz from a fellow on picnic with his significant other. She's behind a tree in the background with a "Oh my gosh" look on her face.

Here's the copy of the ad: "You may be cute, but I'm thirsty!" [at the top of the text box] If the cub should happen to open one of those cans, he would know why that two-legged creature is growling about losing his package of Schlitz! Once you've enjoyed the special taste of Schlitz--the taste no other beer can match--you'll know why no beer lover likes to lose a single swallow of the Schlitz he has set his heart on. So many people feel this way about Schlitz that it's... The Largest-selling Beer in America

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