Musing of the Moment: "Incentivize" & "Utilize"

I highly dislike a certain word that has crept into many people's lexicons. That work is "incentivize." I like people simply saying, "provide incentives" instead of making a noun into a verb. 

I have another qualm, but it's in a different vein. I have a similar beef against the word "utilize" being used when a person could simply use "use" instead of "utilize." 

Why make things more complicated than they have to be?

These complaints reminds me of this classic riff on soft language by George Carlin.