As the Senate grills a hand-picked far-right probable Supreme Court justice, it seems more people are concerned about Nike's ad campaign that includes Colin Kaepernick.
One of my Facebook "friends," a relative by marriage, immediately spread the following opinion piece among his social network: "Why I'm Boycotting Nike: Get Broke or Woke."
A more measured and nuanced take on the whole situation is this article: "What Did Nike Just Do? Kaepernick Ad May Gain More from Gen Z than It Loses."
It stands to reason that one of the iconic American brands probably did quite a bit of market research before unveiling this ad campaign. I'm sure they did some serious cost-benefit analysis before featuring Kaepernick in the campaign.
As the second article relates, a number of companies have taken political stances, which is nothing new. I'm thinking Nike weighed short-term loses against long-term gains and went with the latter.
As for me, I need some new athletic shoes. My pair of Saucony running shoes have lost some umph on their footboards. I haven't bought a pair of Nike shoes in ages, probably since the 90s, because I tend to like the styles and fits of Adidas and Saucony. When I do my next shopping spree for athletic shoes, I'm trying on some Nikes.
Regardless, I still don't see how kneeling is a sign of disrespect. Not going out during the anthem or belligerently doing something else might be seen more accurately as disrespectful.
People can stupidly burn their shoes or tear up their clothing all they want, but Kaepernick was advised by a veteran and 49ers fan way back when to kneel as a sign of respect.
The rest of all this hokum is just dog-whistling.