Some bourbons and ryes out there craft interesting narratives for their products. Some of them are relatively true, but many of the stories behind the brands should be considered very creative non-fiction, and others stories are outright
If you're interested in learning about some of those lies, check out Eric Felton's "Your 'Craft' Rye Whiskey Is Probably From a Factory Distillery in Indiana."
In the article, you discover the shenanigans of Diageo and smaller producers. One of hyperlinks in the article via Sku's Recent Eats provides a comprehensive list of who is really producing what.
It's good to see both Cedar Ridge in Swisher and Mississippi River Distilling Co. in Leclaire, Iowa are making their own stuff. I doubt the juice they make is as solid and consistent as many of the products from Heaven Hill, Buffalo Trace, and Four Roses, but it's good to see smaller companies out there hustling to make bourbon on their own.